As with other holidays, self-gifting is a growing trend. Last year, Experian found that when brands sent emails suggesting that moms treat themselves, they got 64 percent higher transaction rates than other Mother's Day emails they sent.
With more than one in five moms today in the millennial age bracket, these nine million women are shaking up how this tradition-bound holiday is celebrated.
Since millennials are becoming moms at an older age than previous generations, they're more advanced in their careers and have more disposable income to spend on themselves. They have also built post-collegiate circles of friends that are as much a part of their lives as family — although they're still close with their own mothers, said millennial expert Jason Dorsey.
Which means that brunch may no longer be the only acceptable way to celebrate mom this Sunday. "The younger moms are a lot more likely to participate in a day at the ballpark for their family… [or] hot air balloon rides," Grannis said. "This is the age group that enjoys these kinds of experiences."
So as Mother’s Day is just around the corner and especially for all you moms if you haven’t already bought one of the most important items for detecting fever for your baby, toddlers or adult family members then just head to our Amazon store and simply add our FDA approved, essential Zoe+Ruth thermometer to your gift basket.
Mom gift approved...